mind map, Ipswich walks

these are some of the colour pallets i was playing round with to go on my website i wanted to make a summer colour pallet which also was mostly made up of greens because it fits the topic of the website.

it was hard to find a website that was designed to be just for dog walks as most of the website i had found already that had pages on this topic where just plain white.
these where the typefaces that i experimented with on the wire frame, i played around with all sorts of styles but came to the conclusion to use Franklin Gothic medium for titles and headings and the block text of writing in adobe Arabic regular i chose this for my blocked text as it was easy to see and as the app for the phone the text had to be smaller this fit quite well. i chose the title and headings to be in Franklin Gothic because it worked well with adobe Arabic and it was easy and a simple font

my target audience is people of the older generation between 40-90.

As my target audience is aimed at the older generation my colour pallet is more aimed at them and it will be lower saturation colours. The text i used is bold and easy to see for the target audience.

For the design and layout of my website, i am going to do a simple design which is clean and easy to navigate thought, so it is user friendly for my chosen target audience.

These two website are local website for my area (Suffolk) i picked these two out because i liked the clean navigation on the left website and the minimal text and clear big pictures, i picked the right one because the short paragraphs and the big pictures being the main focus, i will be using elements of both of this two websites to construct my own, i will be using some of the elements i have just stated. As it is fitting for my older generation target audience.

this is my wire frame, i played around with 3 different sorts of styles these being blocks with rounded edges, blocks with less rounded edges and blacks with straight edges, i made the 3 different consents based around blocked and after asking people there option and there favorite and which would work with my topic and target audience people said the design with the pointed edges this is the design on the right of each platform, i tweaked or the arranged meant of all the boxes to allow more gaps between them i also made the home button more clear to see so that my older generation could navigate easier.

After looking back at these 3 consent the design on the left of each platform wouldn’t of worked as it was to round and would of only really worked on the phone app.
i played around with colour palettes which i made from the colours of photos which i gathered from the three locations for my website, the blues where fro Felixstowe beach, i like these colours as they go well together but also go well with the white background, i do feel like it doesn’t really resemble dog walks as much as the together two and is more of a water theme than nature.
the second colour palette is in my option the best this is because the colours are very aimed at nature and i think is the best colours to resemble the dog walk website, the last colours where just changing the dark green from the previous one and making it a line ish green, i think the green stands out to much and doesn’t really fit in, all the colors had be de-saturated as i didn’t want them to be bright and obnoxious for the target audience. i also like the second one as the green behind the text still shows without taking colour away from the text and making it blend in.

i will be using the second colors for my final websites as they are the best to resemble a nature vibe.
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